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[AD SPECS] |
The QUICK SPECS for Digital Ready Ads have been subdivided to 3 Main Categories:
- OVERVIEW
 - outlined info in submitting digital ready ads
- AD SPECS (below) - description and info on various ad products
- GENERAL INFORMATION - font usage, image formats and other details
| DISPLAY (ROP) ADS |
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COLOR PALETTE
Display ads may be either 4-color process for covers or Black plus 1 primary color. For 4-color Display Ads please use process colors! No spot colors
AD KEY
All ads will receive a numerical tracking number called an ad key which will be placed in the lower right hand corner of the ad, by Harte-Hanks Prepress.
NOTES
- Do not use registration marks.
- Ads should be saved in the orientation they will appear in the printed book.
- Do not mix any screened colors to make a custom color.
- All elements of the ad must be built entirely within the image area. No items should be on the pasteboard.
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| AD SIZE |
PICAS |
APPROXIMATE INCHES |
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Width x Height |
Width x Height |
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| ICD 1" |
8.10 x 6.0 |
1 7/16 x 1.0 |
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| ICD 1 1/2" |
8.10 x 9.0 |
1 7/16 x 1 1/2 |
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| ICD 2" |
8.10 x 12.0 |
1 7/16 x 2.0 |
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| ICD 3" |
8.10 x 18.0 |
1 7/16 x 3.0 |
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| ICD 4" |
8.10 x 24.0 |
1 7/16 x 4.0 |
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| 1/16 |
8.10 x 13.35 |
1 7/16 x 2 1/4 |
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| 1/8 |
18.6 x 13.35 |
3 1/16 x 2 1/4 |
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| 1/4 V |
18.6 x 27.4 |
3 1/16 x 4 1/2 |
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| 1/4 H |
37.6 x 13.35 |
6 1/4 x 2 1/4 |
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| 1/2 V |
18.6 x 55.6 |
3 1/16 x 9 1/4 |
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| 1/2 H |
37.6 x 27.4 |
6 1/4 x 4 1/2 |
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| 3/4 |
37.6 x 41.45 |
6 1/4 x 6 7/8 |
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| F/P |
37.6 x 55.6 |
6 1/4 x 9 1/4 |
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| 3/4 D/T(x2) |
37.6 x 41.45 |
6 1/4 x 7 1/8 |
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| D/T(x2) |
37.6 x 55.6 |
6 1/4 x 9 1/4 |
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| PRINT & DELIVER FLYERS/VIP CARDS |
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COLOR PALETTE - REGULAR SPOT COLOR FLYER
Regular spot color flyers may be printed with up to three colors on one side, two on the other. These colors must be cut on submitted digital ads and the color names should be the followwing: Black, Chocolate Brown, Cyan-Spot, Green, magenta-Spot, Purple, Red, Reflex Blue, Teal, Vivid Orange, Yellow-Spot.
If custom PMS colors are to be used, custom color names should read as the shortened name, such as PMS 276, the color should be cut and labeled the same. Any use of other palette colors may cause the ad o misprint.
COLOR PALETTE - 4-COLOR PROCESS
Process color flyers may run up to five colors, (4/1 or 5/0). If possible process colors should be named and labeled according to the Harte-Hanks color palette. If the HH color palette is unsuitable then the colors you use must be PROCESS, not spot!
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| AD SIZE |
PICAS |
APPROXIMATE INCHES |
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Width x Height |
Width x Height |
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| A Full-Sheet |
40.0 x 61.0 |
6 13/16 x 10 15/16 |
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| B Half-Vertical |
18.0 x 61.0 |
3.0 x 10 5/16 |
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| C Half-Horizontal |
40.0 x 28.0 |
6 13/16 x 4 13/16 |
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| D 2/3 Sheet |
25.0 x 61.0 |
4 5/16 x 10 5/16 |
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| SA Double-Sheet |
85.0 x 61.0 |
14 5/16 x 10 5/16 |
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M Broad-Sheet
Brea Press |
78.0 x 129.0 |
13 x 21 1/2 |
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M Broad-Sheet
Mira Loma Press |
78.0 x 121.6 |
13 x 20 1/4 |
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| VIP Full Card |
48.0 x 18.0 |
8.0 x 3.0 |
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| Marquee Cover |
43.6 x 64.6 |
7 1/2 x 10 1/2 |
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| Marquee Inside |
49.6 x 64.6 |
8.0 x 10 1/2 |
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| COUPON BOOKS/CUSTOMER COUPON BOOKS |
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COLOR PALETTE
Same color palette as Display Ads. Black plus 1 primary color will be used inside the book. 4-color process colors are used for covers.
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| AD SIZE |
PICAS |
APPROXIMATE INCHES |
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Width x Height |
Width x Height |
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| Mini 1/3 H |
34.2 x 16.2 |
5 3/4 x 2 11/16 |
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| Flexette 1/2 H |
37.6 x 24.9 |
6 1/4 x 4 1/8 |
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| Flexi FP |
37.6 x 50.3 |
6 1/4 x 9 |
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